Hello, I'm Llanos.

Why Llanos when it's my last name?

It all started in 2003 when a close friend of mine who was also my first boss started calling me Llanos and it stuck ever since. Plus, Llanos sounds much cooler than Paul, right? 

Professionally, I like to be able to visually craft, quantify and validate what I'm designing. Product design, for me, is the combination of technology, business, and design — all of which can be quantifiable and provide tangible results. This leads to learning, which is a critical, almost mandatory aspect of my professional & personal life. With the influx of UX / Product Design titles, the term 'Visual Designer' has taken an industry hit but visual design still plays a critical role within my Product Design process; specifically when it's time for polishing a product. 

From a personal perspective, I'm an avid Jiu-Jitsu practitioner, I love animals, great food and zero shame in crying for a great movie scene; I'm also a sucker for popcorn.

Lastly, it's important for me to remain humble and empathetic towards people while remaining open to new ideas and ways of bettering myself as a professional and a human being. 

Cheers! ;)


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